2017 California Cannabis Opportunity Report


The 2017 California Cannabis Opportunity Report is something new, going beyond surface level state revenue projections and diving deep into the future of regulated cannabis in the world's 6th largest economy. This report contains more than 300 pages of in-depth analysis by some of the nation's leading cannabis operators and economists. 

Report content includes state and local level opportunity analysis, market expectations, financial drivers, operational best practices, competitive considerations and more.


State & local analysis

This report includes a detailed overview of the state and local markets in California, providing insight into the history of the regulated cannabis movement, how politics are impacting current and future risks and opportunities, and what to expect from navigating the dozens of license types available in the years to come.  Additional research and expert insight round out these sections to ensure you are prepared for success in what is certain to be a once in a lifetime opportunity.  The report is designed to empower cannabis industry participants to understand the political and regulatory landscape and to engage in local rule-making processes and advocacy efforts.

operational guidance

The only thing more difficult than understanding the expectations in the regulated cannabis space is to execute on them.  This report provides guidance on ideal site selection, facility design, equipment selection, industry best practices, and capital and operational cost assumptions. Included is a summary of operational best practices regarding cultivation, processing, transportation and retail businesses. Additionally, the pioneers of the world's first regulated social consumption market offer their advice on what to expect when consuming cannabis in public is no longer taboo.


One thing is certain as the regulated cannabis market continues its dramatic growth and progress, and that is an increase in competitors who are equipped with seemingly endless resources. But access to financial resources won't be the only determinator of success. Understanding the rapid evolution of the regulated cannabis market, this report goes further by providing competitive advantage considerations and progressive initiatives that are certain to keep your business at the forefront of the movement and an asset to the communities in which you operate.  

financial modeling

Our financial model delivers a comprehensive evaluation for prospective cannabis businesses, investors and existing cannabis businesses evaluating new markets.  It is comprised of cultivation, manufacturing, and dispensary modules and enables our clients to understand product supply and demand, investment and return, cash flow, start-up costs, operating requirements, and pricing.  The financial model is a valuable tool for making data-driven decisions that maximize the likelihood of success in the cannabis industry.

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